Future of Sport Lab: Guide for Entrepreneurs

This guide for business owners covers current Future of Sport Lab programs, including an incubator, and other resources for sports entrepreneurs.

This is our dedicated “hub” page for Future of Sport Lab programs for sports entrepreneurs. We’ll continuously update this page to reflect changes in programs – so bookmark this page and check back often for updates!

Future of Sport Lab Mandate

The Future of Sport Lab (FSL) is a collaborative lab and incubator for sport innovation and research created and managed by Toronto Metropolitan University. The lab is a vision supported by Maple Leaf Sports & Entertainment (MLSE), one of the world’s premier sport and entertainment companies.

The Future of Sport Lab (FSL):

  • Provides entrepreneurs and startups with unprecedented access to leading sport franchises and top sport business leaders.
  • Provides entrepreneurs and startups with opportunities to access Canada’s top academic faculty and student resources for applied research, needs assessments, insight challenges and research forums.
  • Facilitates the delivery of complementary sport business programming in partnership with the Ted Rogers School of Management.

FSL is now widely recognized as Canada’s global leader in sport innovation, creating an ecosystem that connects sport properties, industry partners, entrepreneurs, investors, thought leaders and scholars.

Future of Sport Lab Goal

FSL’s objective is to create a sport business ecosystem anchored by sport innovation and entrepreneurship, from connecting students, entrepreneurs and experts with premier Canadian sport properties and partners, to broadly supporting and fostering innovative sport business solutions and technologies as well as related insights and education.

Types of Support Future of Sport Lab Offers

The Future of Sport Lab offers an incubator program and other resources for sports entrepreneurs.

Future of Sport Lab Program

The FSL Incubator empowers seed-stage startups to achieve product-market fit and assist companies with broader transitions for growth.

Future of Sport Lab Contact

Future of Sport Lab

350 Victoria Street
Toronto, ON, CA
M5B 2K3

Email: futuresportlab@ryerson.ca
Online contact form

Future of Sport Lab Social Media:


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