Government of Canada, Agriculture and Agri-Food Canada (AAFC) – AgriMarketing Program: National Industry Association Component (2022)

  • This program is currently closed.


The AgriMarketing Program: National Industry Association component aims to increase and diversify exports to international markets and seize domestic market opportunities through industry-led promotional activities that differentiate Canadian products and producers, and leverage Canada’s reputation for high quality and safe food.

Comments on Funding:

Funding is up to a maximum of $10 million over five years and will normally not exceed $2.5 million per applicant per year.Applicants must provide a minimum of 50% of the funding towards eligible costs.


Applicants must:

  • be non-profit corporations that are legal entities separate from its members and directors formed for purposes other than generating a profit to be distributed to its members, directors or officers. While, a non-profit corporation can earn a profit, the profit must be used to further the goals of the corporation rather than to pay dividends to its membership. They include associations in Canada operating on:
  • a national industry-wide basis in the agriculture, agri-food, agri-based products sector, including fish and seafood;
  • a regional basis in the agriculture, agri-food, agri-based products sector, including fish and seafood, that represent significant Canadian production within that sector and can demonstrate their ability to deliver a project from a national perspective.
  • be legal entities capable of entering into legally binding agreements, and should be members of the Canada Brand.

Applications Steps:

Applicants must:

Documentation Needed:

The applicant must submit the following documentation in addition to the application form:

  • Signature of applicant authorized representative form
  • A copy of the applicant organization’s Certificate of Incorporation or Articles of Incorporation
  • Financial statements for the last 2 years
  • Project Endorsement Letters/ Letters of Support (if available, not a requirement)
  • AgriMarketing Questionnaire,
  • Questionnaire on Diversification,
  • the Membership Listing.

Other Things to Note:

Applications for year 4 (2021-22) and year 5 (2022-23) will be accepted from December 1, 2020 until January 31, 2021, or until funding has been fully committed or until otherwise announced by the program. The program will prioritize applications received within these dates.

Eligible applications received after January 31, 2021 will only be considered if sufficient funding remains, or until otherwise announced by the program.The program ends March 31, 2023.This program is part of the Canadian Agricultural Partnership.

Program Contact:

AgriMarketing Program: National Industry Association Component website


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    Annex A: How to apply

    AgriMarketing Program: Step 1. What this program offers

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