Amount:

$5,000

Type of Program:

Grant


Description:

Funding under the Radio Marketing component can be used to buy radio ads and promotional campaigns at radio; and to engage Canadian commercial radio stations or radio broadcast groups, Canadian-owned satellite radio broadcasters such as SiriusXM Canada, as well as Canadian community and campus radio stations, as marketing partners.

All Comprehensive Music Company Sound Recording component applications must include the creation or licensing of a new, previously unreleased qualifying album.

Comments on Funding:

Funding under this component is at up to 100% of total eligible budget.

FACTOR will allow Radio Marketing component applications up to $5,000 per funding phase, per project. The funding provided under the Radio Marketing component is in addition to any other project funding in any other component of the program.

Recipient Accessibility Support Fund: FACTOR grant recipients are eligible for top-up support to their project funding of up to $5,000 each fiscal year, not to exceed $5,000 per project for costs related to accessibility. Eligible costs claimed under this fund will be reimbursed at 100%.


When It Ends:

Ongoing

Deadline:

Rolling Deadline

Eligibility:

  • Record Labels rated 4.
  • Record Label 2 and 3 that have received a program specific eligibility assessment by FACTOR resulting in a CMC rating.
  • The artist must be Canadian.
  • Only the party that controls the Canadian commercial release rights and exclusive Canadian exploitation rights to the sound recording at the time of application may apply. This means the Canadian record label that has already signed the artist, or has already licensed the sound recording, or has an option to license the sound recording. If the artist owns the underlying copyright in the masters but has licensed the sound recording to a record label, the label must be the Applicant.

Documentation Needed:

  1. 1
    A budget and/or complete project details has/have to be submitted online each time the applicant requests funding for a component of its project, including a description of the goals, expected results, and timelines for completing each component and the project as a whole.
  2. 2
    compile and organize all invoices, receipts and proofs of payment; then enter the amounts being claimed into the FACTOR Cost Report, which can be downloaded from the Budget page of the Completion. Applicants must upload the Cost Report and all related expense documentation, then complete and submit all other sections of the Completion (including Budget, Results, Component Information, Public Funding).

All applications must include the Sound Recording component. The Radio Marketing component can be sent for approval in the same application or in subsequent ones. Multiple, repeat component applications are possible as appropriate for the project’s timeline, subject to the program or annual limits.

Other Things to Note:

  1. 1
    Applicants are obligated as a condition of funding to include the appropriate logos and acknowledgment in all materials created in a FACTOR-funded project. Please review the Logo and Acknowledgment Guide for specific instructions. For ads that are shorter than 30 seconds, FACTOR will allow the abbreviated acknowledgement “Funded by FACTOR.” For longer ads, FACTOR will accept “Funded by FACTOR and Canada’s Private Radio Broadcasters.” Remember, the failure to provide appropriate logos and acknowledgment could result in a loss of some or all of your funding.
  2. 2
    Program guidelines for 2021-2022 were published in July 2021.

About the author 

Maurice

Maurice (Moe) Muise learned the ins-and-outs of government while an employee of the Government of Canada in Ottawa for 10 years. His current focus is helping small businesses in Ontario to identify and maximize government grants to grow their business.
Click here to learn more about Moe's background and how he can help your business.

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