Amount:

No Fixed Amount

Type of Program:

Grant


Description:

The Marketing component funding supports a range of activities in the marketing and promotion of a qualifying album. FACTOR-funded full-length sound recordings are qualifying albums.

Comments on Funding:

Funding under this component is at up to 75% of total eligible budget. Funding under the MPN program is a grant of up to $20,000, plus up to $5,000 in the Radio Marketing component.

Recipient Accessibility Support Fund: FACTOR grant recipients are eligible for top-up support to their project funding of up to $5,000 each fiscal year, not to exceed $5,000 per project for costs related to accessibility. Eligible costs claimed under this fund will be reimbursed at 100%.


When It Ends:

Ongoing

Deadline:

Rolling Deadline

Eligibility:

  • All artists (General, 2, 3), Canadian record labels (all ratings: Approved, 2, 3, 4) and Recipients of Envelope Funding.  
  • Only the party that controls the Canadian commercial release rights and exclusive Canadian exploitation rights to the sound recording at the time of application may apply.

Non-Canadian music companies, including major labels, are not eligible to apply.

Applications Steps:

1

Before you can apply, you must have a reviewed and rated Applicant Profile in the FACTOR system, and access to the reviewed and rated Artist Profile in the FACTOR system. Please go to the How to Apply page on the FACTOR website for instructions on creating and sharing profiles, followed by how to submit an application.

Documentation Needed: 

  1. 1
    Applicants must submit a detailed budget on application. FACTOR will remove ineligible costs from the budget, and the FACTOR contribution may be reduced accordingly. 
  2. 2
    Applicants must compile and organize all invoices, receipts and proofs of payment; then enter the amounts being claimed into the FACTOR Cost Report, which can be downloaded from the Budget page of the Completion. Applicants must upload the Cost Report and all related expense documentation, then complete and submit all other sections of the Completion (including Budget, Results, Component Information, Public Funding).
  3. 3
    Applicants who prefer to have FACTOR pay certain suppliers directly may submit up to three Letters of Direction.

Other Things to Note:

  1. 1
    Logo and Acknowledgment Requirements: all recipients of funding from this component must acknowledge FACTOR on all physical and digital materials, all press releases and promotional material funded by this component, and on the artist’s website. See FACTOR’s Logo and Acknowledgment Guide.
  2. 2
    Program guidelines for 2021-2022 were published in May 2021.

About the author 

Maurice

Maurice (Moe) Muise learned the ins-and-outs of government while an employee of the Government of Canada in Ottawa for 10 years. His current focus is helping small businesses in Ontario to identify and maximize government grants to grow their business.
Click here to learn more about Moe's background and how he can help your business.

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