Government of Ontario, Ministry of Agriculture, Food and Rural Affairs (OMAFRA) – Grassroots Growth Program: Grassroots Growth Initiative (2022)


The Grassroots Growth Program (GGP) provides funding for short-term projects that support the growth of Ontario’s agri-food sector, ensuring sustainability of agriculture and fostering vibrant rural economies.

Comments on Funding:

Cost-share funding is strongly encouraged for all projects. It is a requirement for provincial agri-food producer organization local marketing projects.

Combined federal and provincial funding cannot exceed 100% of the project’s eligible costs.

For Targeted, cost-shared local marketing projects funding is up to 50% of eligible project costs for projects up to $100,000 in cost-share funding. Projects that support more than one commodity may request additional funding, but not more than 50% of total eligible costs.

Funding may be provided at the amount requested, at a reduced amount or not at all, depending on funding availability and project assessment.


Applicants must:

  • Be an individual operating as a sole proprietor, corporation, partnership, or unincorporated association, including an Indigenous community or band council,
  • Have the authority to enter into a legal agreement,
  • disclose all other possible sources of funding being provided or having been requested for the project,
  • be in compliance with all Requirements of Law and agree to remain in compliance for the term of the agreement.

Applications Steps:


OMAFRA will send applicants a confirmation of receipt within five business days. If applicants do not receive confirmation, they must call 1-877-424-1300.

Documentation Needed:

Applicants must submit their application and provide specific details to support the project including, without limitation:

  • detailed project design,
  • rationale for why the project should be undertaken and anticipated impact,
  • organizational capacity to deliver the project,
  • work plan and timelines,
  •  financial capacity and budget (detailed activity-based budget).

Program Contact:


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    Grassroots Growth Program

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