Invest Ottawa – IO Traction


The IO Traction Bootcamp is a series of hands-on, collaborative workshops that helps founders:
1. create their ideal customer profile;
2. develop a growth model;
3. collect crucial customer feedback;
4. build a sales and marketing strategy;
5. set their customers up for success.

Comments on Funding:

Funding is a non-dillutive investment of $10,000 matching grant.


Applicants must be:

  • women-led, meaning a woman has significant ownership of the business (33% minimum);
  • based in Canada’s Capital Region;
  • MVP-ready, with a prototype they can put in the hands of customers;
  • currently working to solve a clearly defined problem;
  • tech or tech-enabled;
  • looking for support and mentorship;
  • ready to put insight into action;
  • eager to join a founder community.

Applications Steps:

Applicants must:

Other Things to Note:

Invest Ottawa also delivers the following Ontario Government programs: Starter Company Plus and Summer Company.

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