Type of Program:



The Marketing and Distribution Initiative (MDI) is intended to assist producers of Ontario Creates Film Fund supported projects to make a meaningful contribution to the domestic marketing and distribution of their projects leading up to and during their commercial release.  

Comments on Funding:

Funding is up to $25,000, capped at 75% of the total marketing budget.

The remaining 25% must include a minimum 10% cash contribution from the production company/producer.

General administration costs are capped at 15% of the total M&D budget.
In-kind or deferred labour costs cannot exceed 15% of the total budget.

When It Ends:



January 31, 2022


Applicant must:

  • be recent, successful recipients of the Ontario Creates Film Fund through the Drama or Documentary production stream;
  • have eligible projects completed, delivered or close to delivery and undertaking domestic release. Projects that have been officially released are not eligible for this initiative. To be eligible the project’s release date must be slated to occur between April 1, 2021 and March 31, 2022.

Applications Steps:


Eligible applicants must submit their application to Ontario Creates electronically through the Online Application Portal (OAP). Applications must be received electronically via the OAP system no later than 5:00 pm on the applicable deadline.


Applicants are encouraged to apply for Marketing Support at minimum eight weeks prior to the planned official release date of the film.


Decisions will be communicated to applicants within 4 to 6 weeks of application submission. 


Successful applicants must sign a contract with Ontario Creates within one month of notification.

Documentation Needed:

Applicants must submit:

  • The application must provide details of the marketing strategies and activities, a proposed budget, a financing plan to support the budget and expected results and outcomes of the activities proposed within the application. It is imperative that applications include detailed responses to all questions listed within the application and that all required materials be provided.

Other Things to Note:

  1. 1
    Check their website for 2022 - 2023 Film Fund updates for all funding streams.
  2. 2
    Ontario Creates also provides funding through the Ontario Music Investment Fund (OMIF). 2021 Deadlines passed, check for 2022 updates. - checked on 21st of December 2021.


About the author 


Maurice (Moe) Muise learned the ins-and-outs of government while an employee of the Government of Canada in Ottawa for 10 years. His current focus is helping small businesses in Ontario to identify and maximize government grants to grow their business.
Click here to learn more about Moe's background and how he can help your business.


You may also like

Research and Development Grants for Ontario Businesses (2021): 23 Government Incentives to Boost Your R&D

Research and Development Grants for Ontario Businesses (2021): 23 Government Incentives to Boost Your R&D
Success message!
Warning message!
Error message!