Type of Program:
The Discoverability and Commercialization Program replaces the Marketing Support program. The program is designed to increase the visibility and financial viability of projects that receive Production support through the IDM Fund.
The Discoverability and Commercialization program is open to IDM Fund Production recipients for activities that take place during and/or after a product is made publicly available to an audience.
Comments on Funding:
Funding is a non-refundable contribution of up to 50% of the budget for eligible activities with a minimum contribution of $15,000 to a maximum of $50,000.
The remaining 50% must come from an alternate source (applicant company, third party funder, etc.), and must include a minimum 10% cash contribution. A maximum of 15% of the total budget can be applied to administration costs.
Realistically valued “in-kind” services may be included in the financing plan; Ontario Creates may request written verification of financing.
When It Ends:
January 31, 2022
The Marketing Support program is open exclusively to IDM Fund Production program recipients for activities that take place during and/or after a product is made publicly available to an audience.
IDM fund Production applicants must:
The following companies are ineligible: a company that is not in good standing with Ontario Creates or one that is associated with an entity that is not in good standing with Ontario Creates; and not-for-profit and public sector entities.
Applicants must receive approval to apply by sending an Applicant Inquiry from their IDM Fund Production project page in the Online Application Portal (OAP). Approval will be based on the current status of the Production project and timing for the planned Discoverability and Commercialization activities.
Ontario Creates staff will review the applications to make final recommendations for funding. Applicants will be notified about the status of their application within 4 to 6 weeks of application submission.
Other Things to Note:
The IDM Fund also has other components, but there are not deadlines for 2022 yet:
- 1IDM Fund: Industry Development;
- 2IDM Fund: Global Market Development;
- 3IDM Fund: Production and Concept Definition.