Ontario Creates – Interactive Digital Media (IDM) Fund – Discoverability and Commercialization Program (2022)


The Discoverability and Commercialization Program replaces the Marketing Support program. The program is designed to increase the visibility and financial viability of projects that receive Production support through the IDM Fund.

The Discoverability and Commercialization program is open to IDM Fund Production recipients for activities that take place during and/or after a product is made publicly available to an audience.

Comments on Funding:

Funding is a non-refundable contribution of up to 50% of the budget for eligible activities with a minimum contribution of $15,000 to a maximum of $50,000.

The remaining 50% must come from an alternate source (applicant company, third party funder, etc.), and must include a minimum 10% cash contribution. A maximum of 15% of the total budget can be applied to administration costs.

Realistically valued “in-kind” services may be included in the financing plan; Ontario Creates may request written verification of financing.


Applicant must:

  • be the recipient of IDM Fund Production program funding for the project for which they are requesting Discoverability and Commercialization support;
  • receive approval to apply from the Program Consultant. 

The Marketing Support program is open exclusively to IDM Fund Production program recipients for activities that take place during and/or after a product is made publicly available to an audience. 

IDM fund Production applicants must: 

  • be established and new companies (less than a year of operation or it has not yet released a product);
  • be Ontario-based;
  • have a permanent establishment in Ontario which serves as head office and base of operations (i.e. applicant is eligible to pay corporate income taxes in Ontario; and Ontario address is listed as head office in T2 filing);
  • be able to demonstrate that they had a permanent establishment in Ontario for at least one year prior to the deadline, if the company has more than 365 days of operation;
  • be a Canadian-owned organization as defined in the Investment Canada Act (Canada);
  • be incorporated in Ontario or federally or prepared to incorporate immediately if their application is successful;
  • be in a sound financial position; and
  • be in good standing with Ontario Creates at time of application submission.

The following companies are ineligible: a company that is not in good standing with Ontario Creates or one that is associated with an entity that is not in good standing with Ontario Creates; and not-for-profit and public sector entities.

Applications Steps:

Other Things to Note:

The IDM Fund also has other components, but there are not deadlines for 2022 yet:

  1. IDM Fund: Industry Development;
  2. IDM Fund: Global Market Development;
  3. IDM Fund: Production and Concept Definition.


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