Telefilm Canada – Promotion Program – General Admission Stream


The Promotion Program’s General Admission Stream is designed to provide streamlined funding to small and emerging film festivals across the country that stimulate audience demand for Canadian content.

This Stream also aims to support a balanced portfolio of festivals in terms of regional representation and type of festival (including, for example, festivals whose main mandate is to showcase and promote works of creators from underrepresented groups who have not historically had equitable access to industry opportunities).

Comments on Funding:

Funding will be in the form of a non-recoupable contribution of an amount of a total of $5,000. Telefilm’s contribution must be used to cover direct expenses relating to the programming, promotion, delivery and administration of the festival.

Applicants or organizing teams that operate multiple festivals during the year will be subject to a maximum annual funding amount of $15,000 within this Stream.

In addition to the regular stream funding indicated above, applicants and festivals who meet the additional eligibility criteria for the Reopening Fund will receive a top-up. Such top-up will be in the form of a non-recoupable contribution of $7,500, which may be increased, in Telefilm’s discretion, to $15,000 in the case of larger-scale festivals.


Applicants must meet all of the following eligibility criteria:

  • be Canadian-controlled corporations, as determined under sections 26 to 28 of the Investment Canada Act, working in the film, television or digital media sectors;
  • have their head office in Canada and carry out their activities in Canada;
  • to be eligible for reopening funds, the applicants must be in need of funding for business continuity and to safeguard jobs.

This Stream aims to support film festivals in Canada:

  • that are aimed at the general public. Student or amateur film festivals as well as festivals whose primary mandate is to screen and promote television and web based content are not eligible;
  • that are taking place over two consecutive days or longer in the same city or regional municipality;
  • that either have been held at least once in their current format in the last three (3) years or can demonstrate ability to deliver current format; and
  • whose previous edition programming included:
    a) a minimum of five feature films (or equivalent); and
    b) a minimum of 15% of Canadian works.
  • who undertake to include in the programming of the edition for which they seek funding from Telefilm:
    c) a minimum of five feature films (or equivalent); and
    d) a minimum of 15% of Canadian works.

Applications Steps:

Documentation Needed:

Applicants must submit:

  1. Constitutive documents for the applicant corporation;
  2. Corporate declaration.

Other Things to Note:


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    1. This deadline is for festivals taking place between April 1, 2023 and September 30, 2023.
    2. The Reopening Fund, announced by the Government of Canada on June 28, 2021, supports organizations and projects that deliver in-person experiences and events.
    3. Telefilm Canada was mandated to administer $10 million over two years to support film festivals across the country recover and enhance their online and in-person activities. Such reopening funds will be distributed through Telefilm’s Promotion Program via the General Admission Stream, the Limited Edition Stream and the Open Access Stream.
    4. Guidelines updated on March 24, 2022.

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