Type of Program:



The Promotion Program’s General Admission Stream is designed to provide streamlined funding to small and emerging film festivals across the country that stimulate audience demand for Canadian content.

This Stream also aims to support a balanced portfolio of festivals in terms of regional representation and type of festival (including, for example, festivals whose main mandate is to showcase and promote works of creators from underrepresented groups who have not historically had equitable access to industry opportunities).

Comments on Funding:

Funding will be in the form of a non-recoupable contribution of an amount of a total of $5,000. Telefilm’s contribution must be used to cover direct expenses relating to the programming, promotion, delivery and administration of the festival.

When It Ends:

Intake opens on January 17, 2022


January 21, 2022


Applicants must:

  • be Canadian-controlled corporations, as determined under sections 26 to 28 of the Investment Canada Act, working in the film, television or digital media sectors; and
  • have their head office in Canada and carry out their activities in Canada.

This Stream aims to support film festivals in Canada:

  • that are aimed at the general public. Student or amateur film festivals as well as festivals whose primary mandate is to screen and promote television and web based content are not eligible;
  • that are taking place over two consecutive days or longer;
  • that include a minimum of 10% of Canadian Works in their programming;
  • that have been held at least once in their current format in the previous year or, if last year’s edition was cancelled or held in a different format due to the COVID-19 Pandemic, in the last two (2) years;
  • whose previous edition included a minimum of 10% of Canadian works in their programming.

Applications Steps:


All applications must be submitted online via Dialogue and include the Canadian status declaration and incorporation documents (or if the applicant is a non-profit organization, the articles of constitution). Please note that incomplete applications will be automatically rejected.


All first-time applicants are encouraged to contact the resource-person for their region at before applying.


Applications under this Stream must be submitted during the appropriate application period indicated on the Stream’s webpage, based on the dates during which the festival is held.


Applicants may only submit one application for the same festival, either under the Limited Edition Stream or under this Stream. 

Documentation Needed:

Applicants must submit:

  1. 1
    Constitutive documents for the applicant corporation;
  2. 2
    Corporate declaration.

Other Things to Note:

  1. 1
    This deadline is for festivals taking place between April 1, 2022 and June 30, 2022.
  2. 2
    The Reopening Fund, announced by the Government of Canada on June 28, 2021, will provide $200 million over two years through existing programs to support Canada’s festivals, cultural events, outdoor theatre performances, heritage celebrations, local museums, amateur sport events, and more.
  3. 3
    Telefilm Canada was mandated to administer $10 million over two years to support film festivals across the country recover and enhance their online and in-person activities. Such reopening funds will be distributed through Telefilm’s Promotion Program via the General Admission Stream, the Limited Edition Stream and the Open Access Stream.
  4. 4
    Guidelines updated on December 2, 2021.

About the author 


Maurice (Moe) Muise learned the ins-and-outs of government while an employee of the Government of Canada in Ottawa for 10 years. His current focus is helping small businesses in Ontario to identify and maximize government grants to grow their business.
Click here to learn more about Moe's background and how he can help your business.


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