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Telefilm Canada -Marketing Program (2022)

Information Template
Maurice
Posted: January 17, 2022

Amount:

No Fixed Amount

Type of Program:

Loan

Description:

This program supports Canadian distribution and production companies looking to finance the marketing and distribution of their feature film project(s).

Comments on Funding:

Funding will be in the form of a repayable non-interest bearing advance up to 75% of the eligible Canadian marketing costs. All payments from Telefilm will be made by direct deposit.
The amount of financial support (subject to the 75% maximum and overall availability of funds) will depend on the amount of the request, the scope of the project, as well the applicant’s track record.
Notwithstanding the foregoing, Production companies will be entitled to up to 75% of the eligible costs to a maximum of $75,000.

When It Ends:

Ongoing

Deadline:

February 25, 2022

Eligibility:

Applicant must:

  • be either a distributor or a producer;
  • be a Canadian controlled corporation, as determined under sections 26 to 28 of the Investment Canada Act with its head office in Canada;
  • hold all Canadian Distribution rights of the project submitted (including ancillary rights).
  • have their key personnel exercising financial, distribution and marketing control over the project submitted to Telefilm Canadian citizens, within the definition of the Citizenship Act, or permanent residents within the definition of the Immigration and Refugee Protection Act.

Additional eligibility criteria for Distribution companies:

  • the company should have been active in theatrical distribution in Canada for the last two years, by demonstrating a sufficient volume of business;
  • the company should demonstrate relevant expertise at all times and have one or more senior executives with five years experience in the distribution company or a distribution company of comparable size; and,
  • if affiliated with a Canadian broadcaster, the company must be a separately incorporated entity, distinct from the operations of the broadcaster(s) with which it is affiliated;
  • the company must demonstrate to Telefilm’s satisfaction a commitment to distributing Canadian feature films and must possess the experience and level of expertise necessary to distribute the production.
  • On an exceptional basis, a new company that is unable to meet all the above additional eligibility criteria may be allowed to apply for marketing financing. However, such a new company would be required to submit additional supportive documentation to Telefilm (in order to establish the company’s viability as a Canadian distribution entity) prior to the submission of the company’s application.

Telefilm will also evaluate:

  • whether the distributor’s activities take place in Canada;
  • the financial stability of the distributor; and
  • whether the distributor operates principally as a feature film distribution entity.

Additional eligibility criteria for Production companies:

  • carries out its activities in Canada;
  • operates as a feature film production company;
  • has adequate promotion and marketing expertise, and,
  • is financially stable (with appropriate considerations for new production companies without established parent companies).

Applications Steps:

1

All applicants must apply online using Dialogue, and must submit all required documentation as listed on the Program website. 

2

All subsequent documentation must be submitted on-line through Dialogue.

Documentation Needed:

Applicants must submit:

  1. 1
    Executed distribution agreement and any amendment(s) thereto or if self-distributing, a Letter containing the key terms of distribution;
  2. 2
    Commitment from exhibitor specifying the dates and number of screenings;
  3. 3
    CAVCO certification letter or CRTC certification letter or Official treaty co-production certification (If a project not financed by Telefilm in production);
  4. 4
    Service agreement with third party expert, if applicable;
  5. 5
    Detailed marketing and distribution plan for the Canadian theatrical release;
  6. 6
    Proposed or detailed digital platform services agreement from one or more digital platform services companies / consultants, if the Marketing Plan includes digital platform marketing activities;
  7. 7
    Links to the film website, social media sites, film’s trailer, etc, if applicable;
  8. 8
    Videolink or DVD of the film;
  9. 9
    Detailed marketing budget (Canadian and Foreign costs) including all related party transactions;
  10. 10
    Financial participation deal memos;
  11. 11
    Declaration re sponsorships;
  12. 12
    Visibility proposal for Telefilm Canada;

The following documents are required if they have been updated or modified since the applicant company’s last funding application to Telefilm Canada:

  1. 13
    Incorporation documents;
  2. 14
    Corporate declaration;
  3. 15
    Corporate financial statements.

Guidelines updated on March 25, 2021.

Program Contact:

Marketing program

list-of-required-documents-marketing-assistance2020-1.pdf

guidelinesmarketing-programmarch-25-2021.pdf

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About the author 

Maurice

Maurice (Moe) Muise learned the ins-and-outs of government while an employee of the Government of Canada in Ottawa for 10 years. His current focus is helping small businesses in Ontario to identify and maximize government grants to grow their business.
Click here to learn more about Moe's background and how he can help your business.

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