FACTOR – Live Performance – Showcase (2022)


Funding under the Showcase component assists Canadian artists by subsidizing a portion of the cost of showcasing in Canada and abroad. Funding must be used to support a performance for a target audience of music industry professionals.

Comments on Funding:

Funding is:

  • up to $37,500 in combined tour and showcase support for Artist 3. The Showcase component maximum is $7,500, $5,000 of which can be used for domestic showcases, and up to the full $7,500 can be used for international showcases. 
  • up to $32,500 in combined tour and showcase support for Artist 2. The Showcase component maximum is $7,500, $5,000 of which can be used for domestic showcases, and up to the full $7,500 can be used for International showcases. 
  • up to $7,500 in showcase support for General Artist, $5,000 of which can be used for domestic showcases, and up to the full $7,500 can be used for International showcases.

Funding under this component is calculated as 75% of the total eligible budget or the lesser of a. the approved offer or b. the final subsidy calculation plus Remote Communities Allowance (applicants may claim an additional airfare subsidy for any eligible travelers who reside in Canada in a Remote Community and who must fly out to work on the showcase) plus administration fee.

Recipient Accessibility Support Fund: FACTOR grant recipients are eligible for top-up support to their project funding of up to $5,000 each fiscal year, not to exceed $5,000 per project for costs related to accessibility. Eligible costs claimed under this fund will be reimbursed at 100%.


  • All artists
  • The artist must be Canadian and must have a current (released no longer than 24 months prior to the application submission date) or an upcoming (due to be released within six months of the latest scheduled tour or showcase date) album.
  • Artists eligible for support from the Radio Starmaker Fund (RSF) are eligible for Showcase funding; however, FACTOR will not fund the same showcase nor the same expenses as RSF. Therefore, FACTOR will only provide funding for non-RSF-funded showcase dates.

Documentation Needed:

  1. Applicants must provide specific details as to the strategic merits of the showcase in the Goals section of the application (a list of industry personnel whom he invited to the showcase, including their name, title and company).
  2. Showcase confirmation (such as an official invitation or a performance contract) must be included with the application.
  3. A signed agreement or deal memo for hired musicians and eligible crew must be submitted. It should set out at a minimum the names of the contracting parties, a description of the services to be provided, the rate of pay, and the dates for which the person is being hired. A Sample Deal Memo is available on the FACTOR website.
  4. Recipients must still complete and submit all other sections of the Completion (including Results, Component Information and Public Funding).
  5. In addition, to complete the component and receive the final payment (if any),recipients must:
  • Submit proof of performance that the showcase performance took place. As proof of performance, FACTOR will accept any of the following: flyers, posters, programs, print ads, photographs, ticket samples, videos, liveshow reviews from external publications, or confirmations from publicists/promoters/radio promoters; and
  • If there is a change of personnel, you must indicate those changes in the Eligible Travelers table in the Component Information section of your Completion and provide an explanation of the changes in the “variance” box within that section. You must also submit corresponding deal memos for any new eligible travelers.
  1. In addition to the above, a cost report and supporting expense documentation are required upon Completion for virtual Showcase components. Please refer to FACTOR’s Virtual Performances Guide for more information.
  2. Applicants who prefer to have FACTOR pay certain suppliers directly may submit up to three Letters of Direction.

For in-person Showcase components approved after April 1, 2020, a cost report and supporting expense documentation do not need to be submitted upon Completion.

However, FACTOR reserves the right to request this information and perform a full or partial audit after reviewing the Completion. Failure to comply could result in a lowered offer or default status in the FACTOR system. Please ensure that you keep invoices, receipts, and proofs of payment for eligible costs.

Other Things to Note:

  1. Applicants are obligated as a condition of funding to include the appropriate logos and acknowledgment in all material screated in a FACTOR-funded project. Please review the Logo and Acknowledgment Guide for specific instructions. Remember, the failure to provide appropriate logos and acknowledgment could result in a loss of some or all your funding.
  2. Program guidelines for 2021-2022 were published in May 2021.


A Tribe Called Red

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