Canada Pavilion Program
No fixed amount
Grant
Description:
The Canada Pavilion Program is aimed at making trade show participation easier at the world’s premier food and beverage events, “where the world shops”. With trade shows being an integral marketing technique used by industry when entering new regions, the Canada Pavilion Program will allow companies to take advantage of opportunities arising from market access gains.
Comments on Funding:
Program funding is used to offset the direct cost of exhibiting (booth prices). Booth pricing will be set on a show-by-show basis to ensure that funding levels are appropriate.
Continuous Intake
Eligibility:
Applicants must be:
1. Canadian companies. Emphasis will be placed on first-time exhibitors, new to market exhibitors, and companies with innovative products. Priority will be given to Small and Medium Sized Enterprises (SMEs).
SMEs are defined as: Small (1-249 employees) and Medium (250-500 employees) sized companies (incorporated legal entity) that generate annual net revenue of less than CAD$50 million (declared in Canada).
2. Official agents, brokers and representatives are eligible to represent the interest of Canadian companies and products at Flagship events with conditions.
3. Exhibitor displays must conform to Canadian product requirements in that the majority of items displayed are Product of Canada or Made in Canada.
The following Flagship trade shows are part of the Canada Pavilion Program and are eligible for booth support:
GULFOOD (Dubai) – February
FoodEx Japan (Tokyo) – March
Food & Hotel Asia (Singapore) – April
Seoul Food & Hotel (South Korea) – May
Salon International de l’Alimentation (Paris) – October
ANUGA (Cologne) – October
Note: Flagship fish and seafood trade show events (Seafood Expo Global, China Fisheries and Seafood Expo) are not part of the Canada Pavilion Program, but are eligible for funding support under the CanExport.
Application Steps:
Applicants must:
1. review and select the preferred trade show:
a) review flagship trade shows on the Agriculture and Food Trade Show Service webpage (see Source 3);
b) send an email to aafc.mas-sam.aac@agr.gc.ca indicating their shows of interest. The request will be reviewed and the show lead will contact applicants with further details on their selected shows and the company will be added to the recruitment list.
2. complete and submit a registration form on the registration portal once registration has opened (applicants will be sent an email notification). Applicants will receive an email confirming if their application has been approved or declined within 48 hours of submitting their registration.
3. pay their invoice within 15 days of receipt. An invoice will be emailed to applicants from noreply@etouches.com.
New to exhibit companies will have access to a pre-registration period. Full registration will begin within 6-months of the show date.
Documentation Needed:
No specific documentation has been identified.
Other Things to Note:
1. The program is a five-year initiative under the Sustainable Canadian Agricultural Partnership.
2. Agriculture and Agri-Food Canada (AAFC) will no longer provide separate funding to exhibitors for individual elements around Flagship events (travel, hotel, per diem and booth costs). However, under the program booth prices will be offset at such a level to comfortably allow participants to individualize their travel and accommodation needs. Date modified: 2020-12-16
About the author
Maurice